In sports many times the media portrays teams as the good guys and the bad guys. Recently the New England Patriots were subject to this. ESPN was presenting leaked out rumors as facts to villainize the Patriots. These rumors had some effect as the view of unintelligent sport followers deemed them as cheaters, but anyone who actually read the full story will understand that Deflate-gate was a non-story brewed up by the media just trying to take the Pats down. In many cases villains in sports are greatly exaggerated by the media. The loyal fans of these so called villains love their teams. The notorious Bad Boys from the late great Detroit Pistons teams were portrayed very negatively by the media. But these "villains" had some of the best fans in sports. When the "villains" come out on top in makes the victory so much sweeter.
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